2025 Mid-Year Trend Report: What’s Still Hot & Not
As we reach the midpoint of 2025, the world of trends is changing. Across fashion and lifestyle, technology and marketing, mid-year reports reveal what trends are here to stay—and which fads are already going the way of the Dodo. Whether brand, content creator, or trend-conscious aficionado.
What’s Still Hot
1. Quiet Luxury
The late 2024 trend continues to dominate wardrobes and interiors in 2025. Neutral tones, revamped basics, streamlined tailoring, and high-quality fabrics that whisper refinement instead of screaming labels come to mind. Fashion and home design continue to opt for this understated chic.
Why it’s still hot: It’s a sign of a shift toward deliberate, minimalist shopping—and people love classic more than trendy these days.
2. AI-Powered Everything
AI is no longer a tool—it’s now integrated into everyday processes. From the creators of AI and recipe developers to automated marketing software and personal finance applications, artificial intelligence is embedded into our lives.
Why it’s still trending: AI continues to improve and solve real-to-life problems. Everything is about ease and customization.
3. Nostalgia-Core
Y2K? Still hanging around. Cottagecore? Still knightly. The “comfort trends” trend—trends, music, and visual culture centered on reviving the past—continues. TikTok and Instagram are rife with throwbacks, retro editing, and low-fi visual styles.
Why it’s still trending: Nostalgia is cool. Particularly in times of uncertainty, people turn to what’s emotionally reassuring and feels safe.
4. Short-Form Video Content
Reels, Shorts, TikToks—no matter the platform, bite-sized video is king in 2025. From micro-vlogging and scopist diaries to teaching brand video, shoppers are addicted to snappy visual narratives.
Why it’s still trending: Short attention spans make video the safest bet for sparking engagement.
5. Digital Wellness
As people spend more time on screens, more and more are embracing tech limits. Mindful scrolling, digital detox apps, and offline entertainment are on the rise.
Why it stays warm: Individuals are more conscious of burnout and desire equilibrium between connectivity and emotional well-being.
What’s Not
1. Heavy Logomania
Flashy grand branding is no longer popular. Customers increasingly choose subtlety and logo-less luxury. The “if you know, you know” style is more trendy than the “look at me” style.
Why it’s not: Subtlety is more sophisticated in 2025. Oversplogging is being linked to fast fashion and old status broadcasting.
2. Over-Filtered Social Media
Over-filtered, edited content is out of style. Gen Z and Millennials are fighting back with real, unfiltered content—embracing “realness” rather than curation.
Why it’s not: Truth is the new money. Folks believe what feels real, not too curated.
3. Hyper-Productivity Culture
The hustle-hard mentality is giving rise to “quiet ambition” and “slow living.” Success in 2025 is about inner peace, work-life balance, and choices that are sustainable.
Why it’s not: Burnout exists, and humans are redefining success on their own terms.
4. Fast Fashion Mass-Produced
Humans are turning towards thrift store treasures, capsule wardrobes, and eco-friendly labels. Some require quality, not quantity.
Why it’s not: Ethical consumerism is in vogue. The environmental price of fast fashion is becoming ever more difficult to ignore.
5. One-Size-Fits-All Marketing
Broad-brush marketing strategies are going out of fashion in the world of marketing. Highly segmented campaigns are coming into their own, and AI-based personalization is in; generic messaging is out.
Why it’s not: People want relevance and personalization—brands must “get them.”
2025 Trends capture a world hungry for intentionality, for authenticity, for balance. Whether it’s revamping your closet, refining your content strategy, or reimagining your brand identity—remaining forward-looking means evolving with heart and consciousness.
