Myntra Earnings Update: What Creators Need to Change to Earn More

We’ve updated how Myntra creator earnings work. You can now earn more when followers add products to their Cart or Wishlist through your link, not just when they click. In this guide, we’ll explain what changed, why it matters, and what you should do to maximize your earnings.

TL;DR: What You Need to Change

You can now earn more when followers add products to their Cart or Wishlist through your link, not just when they click and buy immediately.

Here’s what to do:

• In every Reel, Story, or post, tell followers exactly what to do: “Open the link and add it to your Cart” or “Save it to your Wishlist.”
• Show the action on screen: screen recordings of adding products to Cart or Wishlist are one of the most effective content formats.
• Create collections instead of promoting a single product. A Reel with “5 dresses worth adding to your Wishlist” will usually create more earning opportunities than a Reel featuring only one item.
• Use more “save for later” content. Formats like “Wishlist these before the next sale” or “Save these for your next shopping haul” can continue generating value even if the purchase happens later.

The biggest shift: stop optimizing for clicks and start optimizing for shopping intent. The creators who get followers to save products will earn the most. 🚀

What Changed?

Previously, the main goal was to get followers to click your link and make a purchase as quickly as possible.

Now, the most valuable actions are adding products to their Cart, saving them to their Wishlist, or using Buy Now. In practice, this means creators should start thinking less about driving traffic and more about driving shopping actions.

Change #1: Use Appropriate CTAs

Many creators still use generic CTAs like:

• Link in bio
• DM for links
• Tap the link

The problem is that these CTAs tell followers where to go, but not what to do.

Instead, your CTA should focus on a specific shopping action.

Use These CTAs Instead:

• Get the links and add your favourites to your Cart.
• Save this to your Wishlist.
• Wishlist your favourite look from this Reel.
• Add your size before it sells out.
• Save these for your next shopping haul.
• Wishlist these before the next sale starts.

Change #2: Get Followers to Act While They’re Watching

Phrases like “do it now” or “save this before you scroll” have become much more powerful.

Examples

• Instead of: “Would you wear this outfit?” 👉 Use: “Open the link and save your favorite look before you keep scrolling.”
• Instead of: “Let me know which one you like most.” 👉 Use: “Wishlist the one you’d actually buy.”
• Instead of: “Check these out.” 👉 Use:”Add your favorite to Cart right now so you don’t lose it.”

Change #3: ‘Save for Later’ Is Now a Smart Content Strategy

“Save for later” content is no longer just an engagement tactic. It can become a powerful creator earning strategy. If a follower isn’t ready to purchase today, getting them to save the product is often the next best outcome.

Content Ideas

• Wishlist these before the next sale.
• Save these monsoon outfits for later.
• Add these office looks to your Wishlist.
• Don’t buy now — save these for payday.
• Future you will thank you for saving these.

Change #4: Collections Will Earn More Than Single Products

One product creates one opportunity. Five products create five opportunities. That’s why creators should focus more on collections, roundups, and curated recommendations.

Examples:

• Instead of: “Here’s a white dress I love.” 👉 Use: “5 white dresses under ₹999 worth saving.”
• Instead of: “These sneakers are amazing.” 👉 Use: “7 sneakers I’d add to my Wishlist right now.”
• Instead of: “Here’s my favorite office outfit.” 👉 Use: “5 office outfits that look expensive but aren’t.”

Change #5: Show the Action on Screen

One of the easiest ways to increase results is to remove friction. Show followers exactly how to you save products. People are much more likely to take an action when they’ve already seen someone else do it.

Include:

• The product page
• The Wishlist button
• The Add to Cart button
• Your collection page
• A quick screen recording of the saving process

Example Reel Structure

Hook:
“5 Pinterest outfits under ₹999”

Middle:
Show the products and styling ideas.

End:
Show yourself adding each product to a Wishlist and tell viewers to save their favorites before they scroll away.

Change #6: Beautiful Content Without a CTA Leaves Money on the Table

Aesthetic content still works. Outfit videos still work. GRWM videos still work. But content that ends without a shopping action is missing an opportunity. Instead, every piece of content should end with a specific action.

Examples

• Save your favorite before you scroll.
• Add the one you’d actually wear.
• Wishlist these before the weekend.
• Save all 5 for your next shopping haul.
• Add your favorite to Cart before you forget.

Content Ideas You Can Start Using Today

• Wishlist Before Sale 👉 “10 products to Wishlist before the next sale.”
• Pinterest Finds 👉 “Pinterest outfits I’d save immediately.”
• Save vs Skip 👉 “Which of these deserves a spot in your Wishlist?”
• Budget Fashion 👉 “7 dresses under ₹999 worth saving.”
• Monsoon Edition 👉 “Wishlist these before monsoon starts.”
• Officewear Edition 👉 “5 work outfits I’d add to Cart right now.”
• What’s Currently in My Wishlist 👉 Show followers products you’re personally saving for later.
• Shopping Challenge 👉 “Add your favorite item from each category.”

Want more creator earning strategies, content ideas, and affiliate growth tips?

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